Career Opportunities with Chick-fil-A Dumfries

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Marketing/Catering Director

Department: Hospitality
Location: Dumfries, VA

Chick-fil-A Corporate Purpose:

"To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A."

Chick-fil-A Mission Statement: To be “REMARK”able

Store Mission Statement:

“To be Dumfries first choice in community partnership, Fresh food, and genuine hospitality by providing fast, accurate, world-class service.”

Purpose: To influence the lives of guest by creating emotional connections and building a strong presence within the community.

A Successful Marketing Director must be professional, mature, patient, and growth minded. They must be confident enough to willingly, on their own accord, Resolve Problems, Lead teams, build strong relationship and receive feedback.

Values: P.U.S.H

  • Preparedness
    • Come to work well-groomed and excited to engage and serve guest and team members alike.
    • Be informed of events, rollouts and test items and have a working knowledge to train team members.
  • Unity
    • We are better together
    • Treat other with Honor, Dignity and Respect
    • Continuous Communication is Key
  • Sweat
    • Push yourself to grow in your strengths and areas of opportunity
    • Work hard and leave fulfilled daily
    • Strive for Excellence Always
  • Humility
    • We are here to Serve
    • Let your decisions and actions reflect servant-mindedness
    • Train, Lead and Work with purpose

 

“Inspire People To Take Good Care Of Each Other” -Chick-fil-A Brand Strategy

 

Ideal Marketing candidate should possess the following qualities:

  • Create a community by leading with real food and leveraging the Cow through fundraisers, concessions, outside sales, food distribution, leading donations request, and creating opportunities in additional distribution points (ADPs)
  • Build strong partnerships with district schools
  • Organize, schedule, and lead Spirit Nights
  • Oversee placement and stewardship of marketing materials in our community
  • Communicate Weekly/Monthly marketing updates with executive team
  • Identifying, recording and communicating any community events that requires an appearance of us or that will impact our normal business. (Sporting events, community involvement…etc.)
  • In restaurant
    • Increasing transaction count across all day parts
    • Increasing check averages
    • Sampling new rollout/limited time products
    • Oversee suggestive selling (give expectations and hold contests)
    • Be organized with events (planning, decorations, execution, leading...etc.)
    • Be alert of pick-up and delivery orders. Set up team for success.
    • Monthly upkeep of Community Board
    • Identify and communicate all community events to operations team
  • Administration
    • Track usage of DOC’s and orders on DOC’s
    • Tracks and finalize all Spirit Night results
    • Oversee all marketing expenses to ensure stewardship
    • Recover guest relationships with H.E.A.R.D Model

Ideal Marketing candidate Activities and Behavioral Traits:

  • Works a minimum of 40 Hours per week
  • Organized
  • Think Proactively not Reactively
  • Present at all scheduled events
  • Systematically and effectively communicate all necessary information (goals, successes, training, etc.) to our team
  • Maintains existing guest relationships while also creating new guest relationships
  • Produce a quarterly business plan that conforms to the organization’s goals
  • Follow the raving fans strategy

“What will we be known for that will allow us to have an increasing influence in people’s lives?”

Success Factors / Measurements:

  • Daily, weekly and monthly, sales and CEM Score performance as well as guest increase. 

 

If you would like to apply, please apply and complete our online application and the video section. You can add a resume if you like.
(only Candidates who complete the entire application will be considered)

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